Spent fifteen years inside business banking and got tired of watching good operators get bad finance. Started Myfy to fix it.
Sarah Whitford
Founder & CEO
About Myfy
We started Myfy because business lending was broken.
It still mostly is. Endless calls. Forms that ask for the same thing five times. Rates quoted as 'from' that magically rise on signing. We built Myfy to fix the bits that drove us mad as borrowers ourselves.
Myfy launched in Sydney with a small team of business lenders, software engineers and people who’ve actually run small businesses. We share a single conviction: the right finance, at the right time, can change a business’s trajectory more than almost any other input.
The flip side is also true — bad finance, taken in panic from the first lender who said yes, can quietly suffocate a business for years. So we built a comparison and matching engine designed to do the boring research a borrower shouldn’t have to do themselves.
We are paid a commission by the lender if you accept their offer. Our model is built so we get paid the same regardless of which lender you choose — that way our incentives match yours, not the lender’s.
If you ever feel the experience drifts away from that, tell us. We answer the email.
Funded since launch
$0M+
Average loan size
$0k
NPS (verified)
0
Same-day decisions
0%
What we believe
Five small principles, applied stubbornly.
Money is a tool, not a goal.
We help you decide whether to borrow at all — including talking you out of it.
Boring is good.
A boring loan from a boring lender is usually the right one. We avoid clever-sounding products.
Speed without surprises.
Fast funding only matters if the contract is also fair. Both, every time.
One conversation.
You shouldn’t need to repeat yourself. Once we know your business, every lender does too.
Plain words.
Comparison rates, exit fees, restrictions — explained as if to a friend, not a regulator.
Stay reachable.
A real human, on the phone or chat, every weekday until 7pm AEST.
The team
Real people, on the line when you call.
Engineers, lenders, customer specialists — all in one Sydney office. Hover any card for the short version of how they got here.
Leadership
Runs the lender panel. Her job is to make sure every deal you see is the best one we can find — full stop.
Diana Kowalski
Head of Lending
Builds the matching engine. Believes a good loan application should take eight minutes, not eight days.
James Chen
Head of Engineering
Designs every screen you see. Lives by 'if my mum can't use it, we ship it again'.
Elena Marchetti
Head of Product
Quietly keeps the lights on. Pretends he doesn't, but he absolutely does.
Kai Nakamura
Senior Engineer
The first voice you hear when you call. Eighteen years across business banking and financial counselling.
Maya Rao
Customer Success Lead
Spent a decade as a credit assessor before switching sides. Knows what every lender is really looking for.
Mark Ellison
Lender Partnerships
Ready when you are
Six minutes between you and a real offer.
Free quote, no obligation, no credit impact. Take a look, decide later.